When you think of Whole Foods Market, it’s impossible not to envision our iconic, thoughtfully sourced produce department. So it was big news (like seriously big) when we lowered prices on your favorite fruits and veggies. This announce campaign spanned creative outdoor placements, Amazon’s homepage and TV.

Collaborators: Olivia Bloom, MacGregor Anderson
Creative Direction: Will Chau
Photography: Maren Caruso
Food Styling: Kim Kissling